Bottling Company Case Study Essay

I am the manager at a major bottling company. Customers have begun to complain that the bottles of our brand of soda contains less than the advertised sixteen (16) ounces of product. My boss has asked me to investigate and solve the problem at hand. I have asked my employees to pull and measure the amount of soda in each of thirty (30) randomly selected bottles off the line from all the shifts at the bottling plant. 1. The following calculations show the mean, median and standard deviation for the case study. Mean =14.8 The mean was calculated by getting the sum of total ounces in each bottle and then dividing that total by the sample size of thirty (30). Median = 14.8 The median is derived from the number that is in the middle, once the measurements have been placed in chronological order. Since the sample size is an even number, the median is obtained by taking the average of the two numbers in the middle. Standard Deviation = 0.55033 The standard deviation is the square root of the variance, which is average of the squares of the distance that each value is from the mean. 2. 95% Confidence Interval = 6.056489716 The CI (confidence interval) is a specific interval estimate of parameter determined by using data obtained from a sample and the specific confidence level of the estimate. 3. Conduct a hypothesis test to verify if the claim that a bottle contains less than sixteen (16) ounces is supported. Clearly state the logic of your test, the calculations, and the conclusion of your test. Unfortunately, I was unable to complete this step in the investigation for lack of  understanding and preparation. But, if I had to guess, I would say that the bottles do not contain the sixteen (16) ounces advertised. 4. Provide three (3) speculations as to why the bottles have less than sixteen (16) ounces of soda. The equipment was faulty in set up. Purposely designed to have less than sixteen (16) ounces for the purpose of expansion because acidic products need to have room for built up pressure. If a bottle has been agitated in transportation, once it is opened, there will be an exploded release of pressure. The calibration on the machine needs to be reset. In an effort to avoid the deficit in the future, the company can schedule frequent maintenance to the equipment to ensure proper function.

Langston Hughes’ “Montage of a Dream Deferred” Essay

Published in 1951, Langston Hughes’ â€Å"Montage of a Dream Deferred† is a collection of poetry which explores the theme of racism and utilizes rhythm to make the pieces almost musical. The work â€Å"Harlem† quickly became one of the most popular of the anthology. Later the title was changed to â€Å"Dream Deferred†, but in analyzing the poem, it is easier to understand in context of its original title. Although the poem was popular with Hughes’ fans, who continued to appreciate the outpourings from this writer closely associated with the Harlem Renaissance, there are those who critically examined the work and found it to be too ambiguous and lacking in real poetic structure. The poem itself is comprised of a list of rhetorical questions which answer themselves. The answers are written as similes, such as â€Å"raisin in the sun† and in the last stanza, â€Å"like a heavy load† (Grimes). These similes appeal to all the senses: visual – â€Å"dry up† and â€Å"crust†¦over†, feel – â€Å"sags† and â€Å"heavy load†, auditory – â€Å"explode†, olfactory – â€Å"stink† and â€Å"fester† and â€Å"rotten meat† – and the sense of taste, as well – â€Å"syrupy sweet† and â€Å"raisin†, (Hansen). The last line â€Å"does it explode?† is a metaphor referring to the way a dream can be like a time bomb – it must be used before the time when it will detonate inside a person. Hughes employs the use of rhyme, as well, such as â€Å"sun† and â€Å"run† and â€Å"meat† and sweet†. In this way, the poem has a somewhat musical tone when spoken aloud and the short stanzas provide an easy structure. Hughes uses imagery, as well, to give the reader a clearer picture of his intent. â€Å"Raisin in the sun† is particularly evocative of an item withering away while â€Å"fester like a sore† gives the reader a grim visual and denotes the bitterness of the writer. In interpreting â€Å"Dream Deferred†, it must be taken into account that Hughes was well-noted for his scant use of words to convey the issues and circumstances most affecting Black Americans of the time period. In this case he is asking a question which means more than just its surface meaning. â€Å"What happens to a dream deferred† is referencing the dreams, the goals, the visions, most particularly of Blacks, who have been denied many of the privileges of their White counterparts. Hughes answers the question with several lines evoking imagery. â€Å"Like a raisin in the sun† is a reminder of skin, both in its dark color and wrinkled image, and could even reference days spent toiling in the sun by migrant workers working in the fields. That fact that the dream dries up could also refer to it becoming less valuable, or less viable (Grimes). During the time Hughes grew up, he could very well view a lofty dream as being impossible to attain due to his race and thus the issue of racism is once again addressed by Hughes in this poem. â€Å"Dream Deferred† also answers the question by stating the result of ignoring a dream may be for it to â€Å"fester like a sore† and â€Å"then run†. In this case, the dream, if not tended to, may become â€Å"infected† by a lack of motivation, or opportunity, or circumstance. The reference to the stink of rotten meat refers to the nurturance required to make a dream reality. Without proper preservation, a dream â€Å"may decay because it dies† (Grimes). When Hughes uses the terms of crusting over and syrupy sweet to describe a dream deferred, he makes an analogy to something which started out as a treat but becomes unusable if it is, again, not properly cared for. A dream which once held hope â€Å"hardens into an unusable substance† (Grimes). The deterioration depicted can be further assumed to be referring to the state of the Black population and Harlem itself. Hughes was worried about the â€Å"widespread poverty, drugs, and crime of the 1950s† (Mueller) and felt the society he was most familiar with was experiencing a general decay. Instead of continuing to answer the question, the second stanza gives a set of possibilities: maybe it sags, maybe it becomes a heavy load, maybe it just explodes. If working toward the dream seems impossible, it can deflate, become a burden, or perhaps it causes the dreamer to erupt due to the unrealized end to his goal. The burden can be an expression of depression, or the loss of will to make a dream come true. The explosion could occur in the form of death – not necessarily a literal death, but the death of a person’s soul, or motivations, or hope to change his life. This explosion and death also analogizes the life of Black Americans at the time. According to Hansen, â€Å"Its disintegration mirrors the continuing failure of American society to achieve harmonious integration of blacks and whites†. For so long, the race had been oppressed and the pent-up frustrations and anger of Hughes’ fellow Blacks, could very well one day explode in a burst of violence (as if often did). Hansen criticizes the unity of â€Å"Dream Deferred† by referring to it as a mass of â€Å"unresolved conflict†. According to Hansen, its elements, form, and structure are all at odds with themselves and do not follow that often prescribed for poetry of the period. He states that most of the answers Hughes gives to the question â€Å"What happens to a dream deferred?† are not declarative and the only one which is, â€Å"maybe it just sags† loses its significance because it is written without force and does not provide a conclusive answer (Hansen). Hansen also decries Hughes’ usage of stanza breaks. The middle five lines are indented, giving more weight to the first line (the question), and the last (the answer), although Hansen feels the middle lines are much more dramatic and should have been given the emphasis. As well, Hansen criticizes the structure in that the rhyming lines are not placed in logical order and thereby lose their musical resonance and the importance of the pairing of oppositions. Hansen sums up the contradictory nature of the poem and its ideas by reiterating the lack of forceful answers, the final answer which is tentative in its assertion, the division of stanzas which remove the importance of pairing opposites, and a failed rhyme scheme in â€Å"Dream Deferred†. While Hansen’s criticism of the work has its merits, there is still an important message regarding racism within Hughes’ poem, one which the author reiterated in many ways. Through the use of imagery, metaphor, and similes, many of which are uncomfortable, Hughes airs his frustrations regarding race separations. Often Hughes employed a sardonic tone to get his point across and educate the general public about the effects of racism (Mueller). Even as he began to achieve some fame and acclaim for his literary works, Hughes wanted to be known as one of the more common folk and let others of his race know that he, too, experienced their frustrations and anger. To this end, Hughes was quite successful. He, as well as his peers, had all experienced the emotions accompanying a dream which seemed impossible. Although â€Å"Dream Deferred† couches his message in rather repugnant phraseology, it is effective in bringing forth a natural fighting instinct to rail against the dictates of a racist society and this is exactly what Hughes desired to do. Works Cited Hansen, Tom. â€Å"On ‘Harlem’†. Modern American Poetry. Retrieved March 27, 2008 from the Modern American Poetry Website: http://www.english.uiuc.edu/maps/poets/g_l/hughes/harlem.htm. Mueller, Michael E. â€Å"Black Biography: Langston Hughes†. From Answers.com. Retrieved March 28, 2008 from the Answers.com Website: http://www.answers.com/topic/langston-hughes-poet-writer Grimes, Linda Sue. â€Å"Hughes ‘Harlem: A Dream Deferred’: Analysis and Commentary†. Suite 101. February 1, 2007. Retrieved March 28, 2008 from the Suite 101 Website: http://poetry.suite101.com/article.cfm/hughes___harlem__a_dream_deferred_.

Reaching the Top Case Study Example | Topics and Well Written Essays - 750 words

Reaching the Top - Case Study Example Churchill has successfully used the postmodern displacement of time to dramatize the sacrifices made by women in business and in the society. The first scene opens with a dinner party at a restaurant to celebrate the success of Marlene, the central character , in her profession. Many legendary women including Pope Joan, the world traveler Isabella Bird and the Japanese courtesan Nijo attend the party. Marlene is a highly successful career woman who has become the General Manager of an employment agency called 'Top Girls' Acutely ambitious, she has achieved power and prestige in a male dominated territory by abandoning her social responsibilities. In this, she is like Isabella, who is a world traveler in an age where traveling abroad was mostly a male prerogative. Traveling the world, Isabella too has sacrificed her social responsibilities. Isabella wears trousers because she "feels like it".(Churchill 29) , and refuses to "live the life of a lady".(Churchill 29) Marlene too does not' live like a lady' as her choice of food and her dominating attitude indicate. Marlene's story has a parallel with the stories of Pope Joan, Griselda and Nijo, all of whom had to give up or abandon their children. While Marlene does it voluntarily, the other women are forced to do it. Joyce is Marlene's supposedly sterile sister who has adopted Marlene's daughter Angie. There is a troubled relationship between Joyce and Angie, with the latter hating her supposed mother and the former nursing a resentment against Angie. Joyce thinks that she lost her unborn child because of the difficulties of raising Angie. Joyce can be compared to Pope Joan who was stoned to death with her child. In scene three of Act I, Angie is hiding from Joyce with her friend Kit when Kit says,"Do you want to watch the Exterminator'" (Churchill 45) The Exterminator can be linked to Joyce who is hated by Angie. Joyce's story has a parallel in the story of Nijo, who had to give up her own children to please the Emperor, whom she hated. Motherhood, which is the natural right of a woman,is sacrificed by these women. The sixteen year old Angie is a troubled adolescent . Both her adopted as well as natural mothers consider her to be less than intelligent. Marlene says, "She is not going to make it" (Churchill 66), while Angie idolizes her aunt Marlene. Angie can be compared to the inarticulate Dull Gret, who, clad in an armour and apron, leads an army of women to battle. Angie, though considered dull, manages to go to her aunt's office. This shocks Marlene, who asks in astonishment, "How did you get past the receptionist '" (66) Angie has sacrificed her whole career by giving up her intelligence. Success comes to woman only through sacrifice. Only those women who give up something very valuable can become 'Top Girls'. To achieve power and position, a woman might have to sacrifice her relationships, even her identity as a woman as evidenced in the case of Marlene and Isabella. A top girl might have to renounce her ability to procreate. She can achieve her goal in a negative way by sacrificing her intelligence . To accomplish anything, be it professional or social, the top girl has to give up a part of herself in a male dominated society. Works Cited Churchill, Caryl. Top Girls : London: Methuen Student Edition

Robot Dreams Movie Review Example | Topics and Well Written Essays - 1000 words

Robot Dreams - Movie Review Example Here we encounter a faulty situation of a robot given to dreaming. Again in the movie "I, Robot"2 there is a probability of a Robot getting away with murder. Ironically the movie brings back the same phobia that separates the notion of the human and inhuman (and evil) that Asimov so fiercely detested in the earlier science-fiction stories about technological inventions turning out to be uncontrollable monsters. But the question posed is different - are the three laws quite enough to control something that is given so much power Asimov's intent was to devise a set of rules that would provide reliable control over semi-autonomous machines that were well-engineered, non-threatening, and in 1940, in conjunction with science fiction author and editor John W. Campbell, he formulated the Laws of Robotics. He subjected all of his fictional robots to these laws by having them incorporated within the architecture of their platinum-iridium positronic brains. Thus the robots physically were incapable to devise or think beyond their architectural scope. The movie faithfully quotes Asimov's three laws of robotics3 but the main thrust of the movie becomes morality/ethics. As the short story challenges our popular notion of robots since it refuses to reiterate another Frankenstein horror, the movie successfully brings that question back: murder of its creator- the humans. Asimov's original laws (see above) provide that robots are to be slaves to humans (the second law). However, this role is overridden by the higher-order first law, which precludes robots from injuring a human, either by their own autonomous action or by following a human's instructions. This precludes their continuing with a programmed activity when doing so would result in human injury. It also prevents their being used as a tool or accomplice in battery, murder, self- mutilation, or suicide. The transgression offered by Asimov in the story "Robot Dreams" whether ideas enter the mind of the Robot who, in a Freudian manner starts displaying symptoms of self-consciousness and worse his being - his position in reality relative to the humans and questions why so. Susan Calvin, chief robopsychologist at US Robots, in "Robot Dreams" is disturbed by a robot's dreaming-and by the dreams. The metaphors constantly question the nature of the Laws of Robotics and what it means to be human It questions the mechanical slavery of the superior robots. Susan Calvin discovers that the robot's brain was designed with a fractal design. The robot's dr eam came to reveal Freudian truth about his desire to be human. It had also seen other robots working hard, and unwillingly. Dr. Calvin has the robot destroyed after the dreams seem to threaten his conformity to the given (man-made) reality that has been granted by man. The fears of the automata, posing an irrational, dead, cold and soul-less threat to humans, calling into question their identity, sexuality, the basis of creation, and powers of domination revolves within the film. It illustrates crucial aspects of the human encounter with the mechanical "other." It somewhat resembles the idea of the golem in the legends, who is supposedly man's servant and exists to protect his maker but almost always threatens its master-running out of control, of its evolving skills or latent skills. The film incorporates some elements of the robot stories that appeared in Asimov's 1950 (as a definite mixture and is never true to one single

Cardiorespiratory endurance training program Essay

Cardiorespiratory endurance training program - Essay Example It is done to improve the body’s capability to transport oxygen and nutrients to different tissues in the body. It is also done to improve the removal of wastes from the body. The body will be able to do this over sustained periods of time. Because of this, a cardiorespiratory endurance training program can help reduce the risk of diseases like heart attack, atherosclerosis, hypertension, and stroke. The cardiorespiratory endurance training program can be done three to five times a week. It should be done at a slow and steady pace in an intensity that will drop heart rate to 60 to 75% of the maximum. As with any training program, it is important to be checked by a doctor to know if you are fit to use the cardiorespiratory endurance training program. This program usually mixes a number of workouts to maximize the body’s endurance and overall fitness level. For my personal training program, I have considered a four-day per week training program that will improve my physical fitness. On the first day of training, it will target the upper body. It will include Incline Dumbbell Press, Push Up, Seated Shoulder Press, Tricep Pulldowns, Incline Dumbbell Curls, and Lateral Pulldowns. These exercises will be composed of three sets with twelve repetitions per set. The second day of training will be devoted to a cardiovascular activity. I can choose from a 20 minute run or a 30 minute swim or 30 minute cycling, depending on which activity is more appropriate for that day in terms of equipment availability and weather conditions. The third day of my training will concentrate on my lower body by doing Squats, Standing Calf Raises, Leg Extension, Seated Calf Raises, Walking Lunges, and Two Foot Long Jump. This will be done again in three sets with twelve repetitions per set. The fourth day of training will be a cardiovascular activity again, choosi ng between a 20 minute run or a 30 minute swim or

International Economic Growth (Economics) Essay

International Economic Growth (Economics) - Essay Example It has been destroyed about 30 % of basic industry equipment. After numerous bombing Nagasaki and Hiroshima has been almost purely ruinous. The capital of the country, Tokyo, has stayed in ruin. There has been demobilized about 9 million soldiers, moreover 1.5 million people has entered the country as refugees. The inflation has reached 5000 %. There has been overall shortage of goods and materials. There has been a great dearth. The value of the yen to the dollar has been constantly falling down that has evidenced that financial system of the state has been completely unsettled. Notwithstanding Japanese people has felt release with the end and war. The society has been full of optimistic expectations. Everybody has been equally poor, and everybody has had the same chances. They have started everything from the very beginning. The great role of Japan economics development has been played by Ministry of International Trade and Industry (MITI). It seems like no other governmental regulation or organization had more economic impact than this ministry. "The particular speed, form, and consequences of Japanese economic growth are not intelligible without reference to the contributions of MITI" (Johnson, 1982). The main achievement of Japan government that time has been an efficient cooperation between the Japanese government and private industry. The other scholar, David R. Henderson, considers that "MITI plans for industry growth, and sometimes gets other agencies to use their powers to carry out the plans, the extent of MITI's control, and of government control generally, has been greatly exaggerated". It should be mentioned that in period 1955 -1973, Japan government has had six different National Economic Plans. But without exception actual growth rates have exceeded those required to fulfill the plan's targets. This is evidence that the plans themselves were not responsible. The course that has been chosen for the state's development to some extent may seem paradoxical: To cut the program of industry funding in order to take inflation under control; To eliminate the dependence of enterprises development on external source of financing; To state fixed value of yen to a dollar. These sanctions have created severe conditions for those industry branches, which have been subsidized with the help of foreign or governmental sources of financing. The position has been more aggravated in result of division of such big monopolistic incorporations like "Mitsui", "Mitsubishi", and "Sumitomo". The point is that in result of such division there have been broken numerous connections with providers of raw products. In this sphere they have has to start everything from the very beginning too. The program of development, which taken a lot of companies over a rough road, has followed the aim to stop the hasty growth of prices. The numerous companies' bankruptcy has been seen as less harmful for the economy as engrossing inflation. Reduce of market for the goods resulted decrease. But there has been any assurance that Japan economics would stand the test of conjuncture degradation. The market changes resulted by the war in Korea has saved a lot of Japan companies. The boom has lasted for a year, and then another decline has come. The question of vital importance has become a long-term economics development, and its

Treatment for Autism Essay Example | Topics and Well Written Essays - 1500 words

Treatment for Autism - Essay Example Because the cause is uncertain, there is no precise remedy for the disorder. Treatment approaches are primarily for improvement, rehabilitation and education on appropriate social, vocational, and communication skills. This paper will discuss Asperger Syndrome in adults, their characteristics; impairments in social functions and social and emotional factors that affect their behavior. Likewise, this paper will talk about their direction towards diversity through possible employment. Treatment and management will also be highlighted. Asperger Syndrome Asperger Syndrome (AS) was initially recognized in the early 1940s by Austrian pediatrician, Hans Asperger. In his practice, he observed four of his young male patients with typical intellect and verbal communication development but demonstrating autistic traits. Abnormalities in social interaction and communication, together with restrictive and repetitive behavioral patterns were noted. It was in 1944 when the disorder was officially n amed Asperger Syndrome. Asperger Syndrome falls under â€Å"Pervasive Developmental Disorders,† as stated in Diagnostic Manual of Mental Disorders, 4th Edition (DSM-IV) of the American Psychiatric Association (1994) (Myles et al, 2005). Asperger Syndrome is a developmental disorder under the scope of Autistic Spectrum Disorder (ASD). AS individuals generally have normal or superior intellect. The disorder is typified by qualitative impairment in communication, social interaction and cognition; peculiarities in sensory input; restrictive number of extreme and highly focused interests; and difficulties in organization and motor movements (Attwood, 2003). Asperger Syndrome characteristics may be manifested to a bigger or smaller extent. AS individuals may have a tendency to experience exclusion and isolation and may have difficulty understanding the world around them, eventually resulting in disappointment, despair, resentment and self-disrespect (Attwood, 2003). Common Characte ristics of Asperger Syndrome Adults Asperger Syndrome individuals frequently display a restricted ability for natural social communications, difficulty in initiating and maintaining friendships, repetitive behavioral patterns, and a narrow topic of interests. While a few of them may exhibit definite dilemmas in communication, such as poor nonverbal communication and obscure speech, several of these individuals demonstrate good and even higher cognition and verbosity. Asperger Syndrome comprises delays in gross and fine motor development, including walking abnormalities and peculiar gestures (Brasic, 2009). Individuals with Asperger Syndrome have normal or above average intellectual capacity but may not show social sensitivities or sympathy towards family and friends. Evidences were reported that AS individuals manifest excellence in the fields of music, mathematics, physics, and computer science. Whereas the delays demonstrated are usually devastating, several of these individuals e xperience optimistic results, particularly those performing extremely well in matters independent on social interaction (Brasic, 2009). Majority of AS individuals are actually proud to be diagnosed with the disorder. It is strongly believed that famous men of history such as Albert Einstein and Thomas Edison both have Asperger syndrome features (Hamilton, 2010). Qualitative Impairments in Reciprocal Social Interaction AS individuals are usually socially detached; not sensitive to the feelings of

21 days Essay Example | Topics and Well Written Essays - 1000 words

21 days - Essay Example What to do? Today started well after two of my assignments received maximum points. However, my mentor put a dampener on my spirits by telling me I was falling behind my schoolwork. At times, I think I do not need a mentor, but she helped me a lot last semester. I also reconnected with an old friend Chris on Facebook, which was fun. Today I feel in need of inspiration, and I decide not to visit my mentor for two weeks. I attend a poetry club meeting, which was impressive, and it went some way in inspiring me. I also registered as a member of the drama club as I feel I need something to inspire me at school. Finally, Chris wanted financial help, and I feel I can trust him. Today my friends and I went bowling, and I did well. I bowled a 150, 166, and 160. However, I was still feeling downcast, especially during class. Another of my assignments came back with a C. I revised it and resubmitted it in the hope of getting a better score. I attended my first drama club meeting and felt lost, as there was such camaraderie among the other members. I forgot to write another assignment last night and had to do it in class today. After handing it in, I tried to write some poetry in class to lighten my spirits. On my way from class, I came across some lottery tickets, which had a jackpot of 140 million. Although, I purchased three tickets, I did not win, and neither did anyone else at that time so, I did not feel too downhearted. My mentor called me today and asked me to see her, which I did. I was not aware I was supposed to see her once every two days. I also lent my friend some $300, which I pray is not a mistake as he sounded desperate. The poetry is not improving my spirits, and I decided to try the drama club instead. Today, I managed to make two friends there and got to know how they interact. It was fun. Today was a very busy day with a surprise CAT test. One of my classmates was caught copying my work and

Brand Terrorism - a Powerful Corporate Responsibility Research Proposal

Brand Terrorism - a Powerful Corporate Responsibility - Research Proposal Example Most companies are carrying out eco-promising activities on websites, advertisements, and on the products themselves. These eco-promises can focus a particular issue such as organic or focus on the inputs’ characteristics such as chemical-free.The proliferation of both eco-labels and environmental claims cause confusion to many customers. This confusion creates uncertainty to customers about the claims to trust and when deciding the best way of making environmentally friendly purchases (Blowfield and Murray 2011, p. 56). Â  Currently, many companies, spotting this issue are working together with governmental and non-governmental organizations (NGOs) to ensure that business organizations use convincingly and honest labeling, and eco-promising principle. It is my hope that this report provides an essential and useful basis that will help end this brand terrorism issue. The report also concludes with some recommendations that companies and consumers must follow and practices in order to get rid of this on-going collaboration and dialogue.The issue of brand terrorism/greenwashing has risen dramatically in recent years. The accelerating number of bolds’ commitments in high-profile organizations evidence this. Greenwashing refers to the practices carried out by many companies to make misleading or unsubstantiated environmental claims to benefit their products, services, or technology. Â  Greenwashing tends to make an organization a more environmentally friendly more than really it does. Companies also use this practice to create a difference between its products and those of its competitors by promising that their products and services have a more efficient power use or are cost-effective. The organization should value the significance of the brand.This has highly increased the need to communicate about the environmental attributes to customers concerning the products and services they purchase. This drive involves claims to improve environmental cred entials. Many companies are currently trying to improve product sourcing in relation to fish and forest, and cleaner production processes as well as the use of low harmful chemicals. In addition, most companies are taking steps to decrease the environmental footprint.

Environmental Issues in Canada Essay Example | Topics and Well Written Essays - 1750 words

Environmental Issues in Canada - Essay Example Sooner or later the ozone layer is going to split wide open and the human beings and the animals will affected largely because of this. Skin cancer will become very common in human beings and this will also have other serious repercussions on human beings. This paper will largely focus on the environmental problems that exist in Canada. A comprehensive analysis of some of the most predominant problems in Canada will also be provided in this paper. The levels of acid rain are unprecedentedly high in Canada and this is because of the pollution. "On Feb. 2, 2007, the United Nations scientific panel studying climate change declared that the evidence of a warming trend is "unequivocal," and that human activity has "very likely" been the driving force in that change over the last 50 years. The last report by the group, the Intergovernmental Panel on Climate Change, in 2001, had found that humanity had "likely" played a role." (Science, 25 March 2008). Global Warming, Acid Rain and the depletion of the ozone layer will heavily affect the life of human beings; the depletion of the ozone layer will make human beings more vulnerable to skin cancer. The flora and fauna will inevitably get affected because of all the above concerns. Acid rain is acidic in nature and any rain which consists of unusual amounts of acid can be called as acidic rain. The main cause of acidic rain is the emission of nitrogen and sulfur; this is because of the human activities. There have been many laws introduced by the government to keep a check on human activities which trigger off acidic rain. Acidic rain is believed to have devastating impact on aquatic life, animals, and most importantly on the health of human beings. "Acid rain is a problem in eastern Canada because many of the water and soil systems in this region lack natural alkalinity - such as a lime base - and therefore cannot neutralize acid naturally." (Where is Acid Rain A problem 25 March 200 9). Areas like Nova Scotia are severely affected because of acid rain and the damage done in these areas are beyond repair. Canada has to join hands with the US in order to stop the devastation caused by acid rain; Canada alone cannot fight against acid rain. Only if Canada joins hands with the US this potential problem can be solved. The US is largely responsible for more than 50% of the acid rain caused in Canada and this is exactly why the country must join hands with the US in order to deal with this big problem. "In 1995, the estimated transboundary flow of sulphur dioxide from the United States to Canada was between 3.5 and 4.2 millions of tons per year." (Where do sulphur dioxide emissions come from 25 March 2009). The following diagram will bring to light the environmental condition of Canada These figures were recorded for the year 2000 and now the level of SO2 is exceeding high. These factors contribute largely toward issues like global warming and the depletion of the ozone layer. The Green House Effect There are many green house gases present on Earth, for instance Carbon dioxide which is exhaled by human beings is abundantly present in the Earth's atmosphere. Other gases include Methane, Ozone, And Nitrous oxide etc. There are some very important gases without the presence of which the green house effect can never take place, those gases include

Economics - Short Answers Essay Example for Free

Economics Short Answers Essay Answer #1 One of the problems that concern me right now would be the continuous increase of prices of petroleum products in the market which greatly affected my budget. Moreover, the said hike of oil prices causes our economy to perform badly for the past quarters which indirectly affects the prices of major commodities in the market like sugar, coffee, rice etc based from what I have read from the news papers and magazines. In this regard, oil price hike imposes negative externalities on our welfare –consumers. But to some extent, oil price hike also bring benefits to our economy in a form of forcing our federal government to find ways of providing alternative sources of energy aside from crude oil like bio-fuel. If it not for the price hikes of petroleum products in the market for the past decades, authorities would make no effort to find other sources of energy especially one that would serve as substitute for crude oil. After a few more decades, prices of petroleum products will start to decline as a consequence of emerging alternative sources of energy like bio-fuel as what I have said a while ago. Answer #2 One of the best examples of monopolists that currently exist in the market would be Microsoft Company. Microsoft Company serves to be the sole provider of Windows – software being used by almost all of personal computers around the globe. In this regard, the absence of other provider of Windows other than Microsoft makes the latter a monopolist catering for a large pool of buyers. Moreover, since Microsoft is the sole provider of Windows which we are all using nowadays, there is a great possibility for Microsoft to charge higher prices due to the absence of substitute goods for Windows. Furthermore, monopolists, because of its large market influence, can easily prevent new players to enter the industry of Software production giving them enough room to enjoy sole player in the market. Answer #3 Based from the negative effects that monopolists imposes not only to consumers but also to other market players, the federal government made necessary laws that would restrict the action of monopolists in the market creating enough way to protect the welfare of the consumers and other market players. One of the said laws could be the Anti-Trust Law. Anti-Trust Law is a bulk of laws that forbid unfair market competitions and anti-competitive behaviour of monopolists through illegalizing some practices of the latter that believed to hurt either or both businesses and consumers (U. S. Department of Justice, 1996). As for the case of labor monopolization of giant unions, I think we could also consider them as a source of potential negative effects just like of Microsoft as well as the misallocation of economic resources. The main reason here would be that, having a giant union monopolizing laborers in the market, there is a tendency that they will have a higher bargaining power on private firms of various industries, such as salary increase, which imposes negative effects on the operation of the businesses. At the end of the day, it is the consumers who will suffer from the actions of giant unions since the tendency of the private firms is to pass what ever the added costs they will incur from the said increase of bargaining power of labor unions. Answer #4  Another type of market structure aside from monopoly would be oligopoly. Oligopoly is a type of market structure wherein there is a few sellers and many buyers in market. As compared to monopoly, there exist market competition in oligopoly which improves the quality and quantity of goods and services in the market and so with the consumer welfare. One possible example of oligopoly would be Wal-Mart. Wal-Mart is a retail stores and tagged as â€Å"the Giant Store† which leads the industry of retailing due to its large size relative to other retail stores in the industry. The only down turn here in oligopoly would be the possibility of collusion between those â€Å"few sellers† in the market in order for them to minimize competition and have control on the price level in the market. The said collusion of oligopolists is called cartel and this act in the market just like a monopoly. This is the reason why federal government is keeping an eye on oligopolists to prevent such scenario since cartel is no difference with monopoly. Answer #5 Yes, the local phone service market, which was dominated before by Bell, has a great possibility of reaching competitive market due to the forces of competition. With the existence of competition, the local phone service industry members would have to compete to one another in order to attract more customers in terms such as higher service quality and lower price. Those improvements in the service quality and lower price of local phone service would make the said industry competitive since consumer welfare will surely improve; and at the end of the day, societal welfare will start to improve along side with the local phone service industry itself. Answer #6  One of the ways for us to determine if the product differentiation of competitive firms us wasted or not would be to know if the consumers possess brand loyalty which is the main target of differentiating product from one another. Product differentiation serves as the â€Å"identity† of any firm belonging to the competitive market and that identity will stand as the â€Å"brand† for the private firm. Now, if consumers in the market do not have the sense of â€Å"brand loyalty†, then, there is a big possibility that the product differentiation of private firms will be deemed unsuccessful in penetrating its target consumers. Answer #7  OPEC has been successful in controlling the production of oil since it has a bargaining power superimpose on the government of various countries that supplies oil in the market. OPEC determines the market demand and supply existing in the world market and either they increase or decrease the oil supply depending on the season, economic stability of their member countries and volume of supply of oil-producing countries to the organization, moreover, there are times that OPEC regulated the supply of oil for precautionary reasons like during the times of war and during the times of potential shortage in the coming period. The only negative effect of OPEC’s intervention on our welfare, especially during the times when they cut the supply of oil in the world market, would be the high prices of petroleum products on our domestic market. Therefore, the reason why there is existing oil price hike in the market would be either OPEC cut the supply of oil in the world market which creates pressure for the prices of petroleum products to increase, or because of the economic and political instability of oil-producing countries which creates threats for oil supply shortage in the world market. At the end of the day, consumers will carry the burden of that economic and political instability of other country through the intermediation of OPEC in the world market for petroleum products. Answer #8 The reason behind the success of Wal-Mart for the past years lies on its market share and size which provide rooms for further lowering down the prices of their goods relative to their competitors. Because of the large market size and share of Wal-Mart, they have been able to have more bargaining power to their suppliers in a form of price discounts since once Wal-Mart buys products to their suppliers; millions of volumes of goods are at stake. This is the reason why suppliers would want to supply Wal-Mart due to large volume of order that they can get once they were able to close a deal with the management of the Giant. At the end of the day, those price discounts that Wal-Mart was able to receive from their suppliers will give them enough room to further set the prices of their products lower as compared to their competitors, thereby, attracting more customers which eventually lead to experiencing high company growth in terms of profitability and sales volume.

The Study Skills Handbook Essay Example for Free

The Study Skills Handbook Essay In order to overcome the weaknesses of both the cross-sectional and longitudinal approach most developmental psychologists use a combination of the two in a single study as illustrated by Schaie (1965). He conducted a study of dependency behaviour in two, five and eight year olds. The first part of the study, which was cross-sectional, required data to be collected at all three age points. The longitudinal approach was then used following an interim of three years, when the two year olds reached the age of five and the five year olds reached the age of eight. If this study was simply longitudinal it would have taken six years before data collection was complete, therefore the combination of both approaches represents a fifty percent saving in time. It also allows for a check to be carried out on a possible cohort effect. Both data collection methods, the longitudinal and cross-sectional approach, can produce different findings on the same study. Weschslers cross-sectional study showed a decline in intelligence from the age of twenty. In contrast Schaie and Willis longitudinal study of intelligence showed an increase in intelligence up until the age of fifty. The reasons for the different findings is firstly the cohort effect, different past histories, connected to the cross-sectional approach and secondly participant attrition, that is to say participant drop out, associated with the longitudinal approach. In conclusion the longitudinal design is not the preferred approach for developmental psychologists because of the costs, time involved and participant attrition. On the other hand the cross-sectional design is very popular and is the preferred method as data covering a wide range of age points can be collected in a very short period of time. It is also cost effective and developmental questions can be answered quickly and efficiently. References Davey, G., (Ed) (2004) Complete Psychology. Oxon: Hodder Stroughton. Gleitman, H, Fridlund, A. J. F. Reisberg, D. (2004) Psychology (6th Ed.). New York: W.W.Norton. Cottrell, S., (2003) The Study Skills Handbook. (2nd Ed). Palgrave Macmillan. Millar, W.S. (2004) Methods used by Developmental Psychologists. Transcript PY 102C Developmental Psychology. Student No: 03037041

Apple Inc Market Analysis

Apple Inc Market Analysis According to Kotler Marketing is not like Euclidean geometry, a fixed system of concepts and axioms. Rather, marketing is one of the most dynamic fields within the management arena. The marketplace continuously throws out fresh challenges, and companies must respond. Therefore, it is not surprising that new marketing ideas keep surfacing to meet the new marketplace challenges. (Varadarajan, 2009) Product, price, promotion and place are factors that, within limits, are capable of being influenced or controlled. Marketing strategy can be viewed as reflecting a marketing mix of these four elements. (OShaughnessey, 1984). Market planning involves the logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. Marketing tools are used in the realisation of market plans. This paper aims to critically evaluate how Apple Inc could use some of the main strategic marketing tools (Product Life Cycle, Ansoff Matrix, Boston Matrix etc) to develop and manage its products and product portfolios. Some of the advantages and limitations observed will also be discussed. 1.1: BACKGROUND OF APPLE INC Apple was founded in 1976 by Steve Wozniak and Steve Jobs with the aim of providing user-friendly computers to a set of computer hobbyists (David, 2007; pg 2-3). The first computer they made had no keyboard or power supply and they were able to sell about 200 of such computers which they called Apple 1 (International directory of company history, 2001). Later that year, they began working on Apple II with the intention of reaching a greater market segment. Apple II was a success and made more than $1 million in annual sales. Apple II stored information on cassette tapes and that made them very slow. Apple improved on this memory problem in 1979 with Apple II+ and made 400% more sales than that of the previous year. (International directory of company history, 2001) Apple III was launched in 1980 to break into the office market dominated by IBM. However, the computer was released without adequate testing and many of its unit were defective. Production was stopped and the problem was fixed but Apple III was not as successful as Apple II in the market and it was discontinued in 1984. (International directory of company history, 2001) The company forged ahead despite the failure of Apple III and released more than 40 software programs. It became the first personal computer to reach $1 billion in annual sales in 1982. (International directory of company history, 2001) Steve Wozniak left Apple in 1983 and John Sculley was hired to be the Company president. Steve Jobs was eventually forced out of the company too. Apple turned down Microsofts appeal for the license of their Macintosh operating system. Microsoft went on to develop DOS operating system which soon became the international operating standard for more than 90% of all personal computers in the world. (David, 2007; pg 2-3) Apple experienced a lot of problems with poor management and failed products over the next couple of years and its financial losses reached a staggering $1 billion in 1997. Its share price fell from $70 in 1991 to $14 and its lost majority of its market share. (International directory of company history, 2001) Steve Jobs returned as the CEO of Apple in 1998 and began making efforts to right all the wrongs that had been made over the years. He instantly forged a relationship with Microsoft which included the release of Macintoshs version of Microsofts popular office software (David, 2007; pg 2-3). He went on to eliminate 15 of the companys 19 products (International directory of company history, 2001) as they were not making profits. He introduced the iMac, a sleek and colourful computer in 1998 (David, 2007; pg 2-3). The iMac was a great success and Apples annual sale for that year was $5.9 billion. They experienced continuous growth and their stock made a 140% increase to $99 by the end of 1999 (International directory of company history, 2001). The iPod was introduced in 2001 and over 100million units has been sold. The iTunes online store was launched in 2003. It is a platform where people can download music and pay for it and it has gone on to become the biggest online music store recording more than 4 billion downloads. In January 2006, the Mac book Pro was launched (Anonymous, 2008). In January, 2007, the iPhone and Apple TV were launched and Apple Computer Inc became Apple Inc to accommodate its wide range of products (Anonymous, 2008). 1.2: THE MARKETING MIX According to Professor Peter Doyle, the selection of the target market and design of the marketing mix are the two key decisions that determine the success of a firm in a new market (Baker, 2007). Marketing comprises of a number of elements and the relationship/interdependencies between these elements is referred to as the marketing mix (Cartwright, 2002). The marketing mix is made up of four basic components that can be combined in a number of ways to achieve different end results (Baker, 2007) and these are Product, Place, People and Promotion. Only the product will be discussed in details for the purpose of this paper. 1.2.1: PRODUCT A product has been defined as tangible in the past but we are at the age where that definition is no longer adequate as it does not completely capture the whole essence of a product. A product is defined as a combination of both tangible and intangible properties for the sole purpose of customer satisfaction (Baker, Marketing Strategy and Management, 2007). A product is more than just the food a customer eats at a restaurant; it includes all the services rendered such as convenience, speed, mobility etc (Cheverton, 2004). 1.3: THE PRODUCT LIFE CYCLE A typical product goes through different stages in its life time and this is referred to as the product life cycle. This is illustrated with the diagram below: INTRODUCTION: The introductory stage is crucial to the life of a product. It is advisable for companies to invest a lot of money into advertisement at this stage to ensure they are able to make sufficient impact upon entry into the market (Cartwright, 2002). The rate of growth and investment at this stage is inversely proportional (Cheverton, 2004). GROWTH: There is a change in marketing strategy at this stage and the cost on advertising reduces as the customers are aware of the brand (Assael, 1985; Pg 308) resulting in a lot of market growth. A lot of sales are usually generated at this stage due to customer awareness. It is usually very good to be the first company to pass through successful unchartered water. However, as soon the success become obvious, other companies will wish to enter the market (Cartwright, 2002). MATURITY: This is the most profitable stage. However, the product is capable of little or no further developments. An effective marketing mix is essential for survival at this stage as competition becomes stiff and competitors will do anything to survive in the market (Baker Hart, Product Strategy and Management, 1999; Pg 97 100). There are too many players in the market at this stage and it is imperative for organizations to come up with new products or improvement on existing products (Cartwright, 2002). DECLINE: With decline in sales, impending death is inevitable and the company can either re-design the product or totally withdraw it (Assael, 1985; Pg 308). 1.3.1: ANALYSIS OF THE IPHONE FAMILY USING THE PRODUCT LIFE CYCLE Every once in a while a revolutionary product comes along that changes everything these were the words of Steve Jobs at the launch of the iPhone in January, 2007. Jobs had noticed an opportunity in the mobile handset market two years prior and set Apples Engineers in motion to develop the iPhone (Grossman, 2007) which was to save people the stress of carrying both an MP3 player and a phone and the cost of purchasing the two items. The iPhone marked Apples entrance into the mobile handset market. It combines the features of the iPod, smart phones and mobile computing into one device. The user interface is built around a new input technology called multi touch and the only physical button on the iPhone is the home key; every other feature is virtual (Honan, 2007). INTRODUCTION: The build-up to the introduction of the iPhone was second to none. It generated over 69 million hits on Google prior to its launch (Koeppel, 2007). The popularity translated to huge sales and Apple reported selling more than one million iPhones within the first quarter (Financial Statements, 2007). There were some mistakes with the marketing strategy for the iPhone and the obvious one was in the price slash just three months after its introduction (Vertygo Team, 2008). The early adopters were outraged but Steve Jobs made efforts to pacify them by offering $100 store credit that customers could use in purchasing at retail Apple stores or online (Mickalowski, Mickelson, Keltgen, 2008). GROWTH: Apple Inc introduced iPhone3G a little over a year after the first iPhone was launched. The iPhone 3G was compatible with 3G networks which translated into higher connection speed at half the price of the original iPhone, it promised better battery life and also included a built-in GPS (MacWorld, 2008). Iphone 3G was highly successful and Apple sold more than 11.6 million units of the handset (UNITED STATES SECURITIES AND EXCHANGE COMMISSION, 2008). The sale of the Iphone expanded beyond the US and the company had a target of reaching 70 countries before the end of 2008. However, the contract with ATT increased by more than 10% from the monthly charge of the previous model therefore, even though the iPhone3G was cheaper, customers will end up spending more over the two-year contract with ATT (MacWorld, 2008). June, 2009 marked the launch of yet another iPhone this time the iPhone3Gs. The features include: Hands free control, longer battery life. It also included the soft ware iPhone OS 3.0, a new software capable of a lot of functionalities such as copy and paste, MMS etc (Vertygo Team, 2008). It had larger memory capacities and was again cheaper than the previous model. The product was well accepted by the market and Apple sold more than 20 million units of the iPhone and witnessed a growth of 78% from the previous year sale (UNITED STATES SECURITY AND EXCHANGE COMMISSION, 2010). In June 2010, the company again introduced a new iPhone; the iPhone 4. This included such features as face time (ability for callers to see each other while making phone calls provided they are both using the iPhone4), 5 mega Pixel camera etc. Building on the success of the previous iPhones, the fourth generation of the iPhone recorded an instant success upon its launch. The company declared more than 93% growth in its iPhone net and unit sales for the year ended September, 2010. This success was attributed in part to the huge demand on the iPhone 4 (UNITED STATES SECURITIES AND EXCHANGE COMMISSION, 2009). ADVANTAGES OF THE PLC The PLC helps organizations plan and make allowance for the eventualities of products. The realisation that every product will die if not improved or modified in some ways, help organizations work hard at constantly improving their products. This fact is not lost on Apple Inc and the company strives to constantly improve on its products or add new features to its existing products. Apple Inc is probably the company that understands the importance of the product lifecycle the most and they usually replace their own product with a new product while its still in the growth stage (Average of a year after its launch). The strategy is commendable as it ensures that no competitor takes their position and their market share. DISADVANTAGES OF THE PLC A number of limitations were observed with the PLC and these are: It has no time limits associated with the stages. Thereby making it difficult to estimate exactly what stage a product is in its lifecycle. For instance, in the case of the Apple Inc, the iPhone 3Gs was still enjoying a lot of sales and the introduction of the iPhone4 could have been delayed for a couple of months more to milk the sales of the iPhone 3Gs to the maximum. It can cause a company to kill its own product prematurely because of the need to retain their position in the market. This could be seen in the case of the iPhone 3Gs; with the new iPhone 4, the decline of the iPhone 3Gs is imminent sooner rather than later. Even though every product will decline eventually, the PLC does not take the effect of technology into consideration. The lifecycle of the iPhone could be extended by constant introduction of new applications. Lastly, not every product goes through the stages in the life cycle as it is possible for products to go from introduction to decline etc. 1.4: RISK ANALYSIS USING THE ANSOFF MATRIX The Ansoff Matrix is a strategic marketing tool that proposes ways in which organisations seeking growth can come up with a strategy that encompasses risk analysis, directional policy, portfolio management etc (Lancaster Massingham, 1999); (CIM, 2003). The framework of this tool is shown below: The cells (Strategies) in the matrix are: MARKET PENETRATION: The market penetration strategy has the lowest risk involved and as such the easiest route to take. It involves expansion of sales in existing market and this can be achieved by expanding distribution channels, improving service performance, price slashes, increasing the frequency of usage etc (CIM, 2003); (Aaker McLoughlin, 2007). The most important aim is for a company to increase their market share. MARKET DEVELOPMENT: This is a strategy of growth based on entering new markets (countries) and targeting new segments (Aaker McLoughlin, 2007). PRODUCT DVELOPMENT: This strategy is based on developing new products for existing markets (Lancaster Massingham, 1999). DIVERSIFICATION: This is the most risky of all the strategies as it involves delving into a totally new market with a totally new product (WMG, 2010) 1.4.1: MANAGING APPLE INC PRODUCT PORTFOLIO USING THE ANSOFF MATRIX MARKET PENETRATION: Although Apple Inc is doing a fantastic job with this strategy; there is still ample room for growth and this can be achieved using the increase in product usage approach (Aaker McLoughlin, 2007). Apple could increase the iPhone usage by targeting the older people (50 years and above). They currently do not find the iPhone appealing because it lacks a keypad and as such, it will be difficult to use. A solution is to come up with an iPhone that combines all the current features of an iPhone with a keypad; an iPhone that displays a keypad when slid up might be a good place to start. MARKET DEVELOPMENT: One of the strategies Apple Inc can adopt in increasing its growth is geographic expansion (Aaker McLoughlin, 2007). There are still so many countries where the iPhone and iPad are not yet been sold. Acquiring more markets will translate to more sale and ultimately more market share. PRODUCT DEVELOPMENT: This involves line extensions, developing new products for existing markets, expanding product scope etc. (Aaker McLoughlin, 2007). There is a huge problem usually encountered when using the Macintosh Computers to browse or download software as most vendors are not familiar with the operating system and this could be frustrating for users. It is important for Apple to bridge this technological gap by introducing a more compatible operating system and applications. DIVERSIFICATION: From Computers to MP3 players to iPhones to iPad; Apple Inc knows all about diversification and it has worked for them. Even though it is the most risky of all the growth strategies, if successful, the ROI (return on investment) could be huge. Apple recently entered the tablet market and they own 95% of the market share within just 6months of launching the iPad. ADVANTAGES OF THE ANSOFF MATRIX The Ansoff Matrix is very useful in coming up with a growth strategy for an Organization. Apple Inc explores all the possible growth opportunities and it has helped in their growth and expansion. It has also pointed out areas where there is still room for growth and expansion. LIMITATIONS OF THE ANSOFF MATRIX The limitation observed with the Ansoff Matrix is similar to those observed with the other tools. The tool is not exhaustive enough to be used alone in coming to a marketing decision and as such for effective use, it should be used with other tools such as SWOT analysis, PEST analysis etc. 1.5: PRODUCT PORTFOLIO ANALYSIS USING THE BCG MATRIX The Boston Consulting Group (BCG) matrix is a portfolio management tool that helps companies group their products based on the market growth and market share matrix (Kotler et al, 2008)as shown below: The matrix is divided into four segments namely: STARS: These are products with high market share in a high growth market. Their growth rate is rapid and hence, often requires a lot of investment. If market share is retained, they often grow into cash cows (Kotler et al, 2008). QUESTION MARKS: These are products with low market share in a high growth market. They are also referred to as problem children. They usually require a lot of money to maintain or increase their market share. A company usually has two options with such products; invest a lot of money to grow them into stars or just phase out the product (Doyle Stern, 2006). CASH COWS: These are products with high market share in a low growth market. They usually require low investments to maintain their market shares and as such, they usually generate the resources required to maintain other products that require a lot of investment (Kotler et al, 2008) (Doyle Stern, 2006). DOGS: These are products with low market share in a slow growth market and they are usually unprofitable (Doyle Stern, 2006). It is advisable to avoid or totally minimize the number of Dogs in a companys portfolio. 1.5.1: HOW APPLE INC COULD USE THE BCG TO MANAGE THEIR PRODUCT PORTFOLIO Apple has a range of products. The iPhone family and the iPad will be analysed using the BCG matrix. STARS iPhone 4 iPad QUESTION MARKS iPhone 3Gs IPOD Cash Cow FIGURE 1.5.1: Apple Inc BCG Matrix STARS: The iPhone 4 is currently the star product of the company as it experiences high market share in a high growth market (Mobile hand set market). The high market share it enjoys is largely due to the success of the previous models. It is very likely that the iPhone 4 will retain its market share for a while to come as there is currently no product in the market that combines all the features it has for the price it is available for. Another product of the Apple Inc that falls under this category is the iPad. Even though it was just introduced in April 2010, it has enjoyed a passive sale of 7.5 million units already (UNITED STATES SECURITY AND EXCHANGE COMMISSION, 2010) and the iPad accounted for 8% of the companys total net sales for 2010. According to Mintel reports, it owns more than 95% of the tablet market which shows that it enjoys high market share in a high growth market. QUESTION MARKS: The iPhone3Gs has lost a huge part of its market share to the iPhone4 and as therefore become a question mark (albeit in the early stages!). It will generate some cash for the company for a while to come mainly because of the reduction in its price. However, with the new iPhone 4 it is unlikely to grow into a star again and it is advisable for the company to phase it out eventually. CASH COWS: The iPod is the companys major cash cow. It has been around for a long time and enjoys huge market share. The growth in the market has reduced with a lot of gadgets that combine MP3 players with their other features. However, it requires little or no further advertisement as people are aware of it and will continue to buy it for a while to come. The resources generated from it can be used to fund other products in the portfolio. ADVANTAGES OF THE BCG MATRIX The major advantage of the BCG Matrix is that it helps companies determine their position in a market relative to their competitors. They can use the result from the analysis to determine what products to invest resources in and what products to phase out. For instance, knowing that the iPhone 3Gs has become a question mark will help the company focus more on the new iPhone4 and reduce the production and advertisement costs that would have been incurred on the iPhone3Gs. Also, the revenue realised from their cash cow (iPod) can be channelled to other products in their portfolio. LIMITATIONS OF THE BCG MATRIX However, there were some limitations observed with the tool. The matrix views each product in a portfolio as independent from each other. It is possible to have low market share in a high growth market (Question Mark) and still be profitable. This is seen in the case of the iPhone3. Even though it has lost its market leader position, it will serve more as a cash cow for the company for a while to come because it will continue to enjoy sales rather than instantly becoming a question mark. The matrix judges the performance of products using only growth rate and market share. This is not sufficient as there are a number of other factors that determine the success of a product in a market such as the marketing mix etc. A major determinant in the case of Apples iPhone is the ATT. Customers are not happy with the quality of their network and even though Apple is making profits on the phone; they could be making more if they were with a more preferred network. Therefore, the choice of network provider also impacts on the performance of their products. CONCLUSION The business environment has become highly competitive and it is imperative for any company entering the market to develop a strategic plan based on analysis of the market, customer needs etc. It is often a wise choice for an organization to have multiple growth strategies for their various products and product portfolios. Apple Inc Products and Product Portfolios have been analysed using the Product Lifecycle, Ansoff Matrix and BCG Matrix. Some advantages and limitations observed with the tools have been discussed and recommendations have been made in areas where there is still ample room for growth. There is no stand-alone or all sufficient marketing tool and the full potential of a tool can only be realised when used with one or two other tools. 2.0: THE MARKETING GAME The marketing game was about four companies vying for the number one position in a market that showed excellent room for growth and profit (word processing software). The aim of the game was to be the company that made the most profit after 5 financial years. As four companies were competing for the market shares and profits, it was important for each company to understand the market, the competitors and the market trends and use this understanding to come up with a strategy that will set them apart from the remaining three if they were to make profit and ultimately win the game. WORDSOFT3 Before any decision or strategy could be made, it was important to understand the different market segments and their unique needs and these are summarized below: THE MODERN STUDENTS: This segment consists majorly of college students who are not keen on the technicalities of the software but on the price. For this category, economy is the most crucial factor. THE HOME SCRIBBLERS: This segment consists of a mix of households who use the software for various purposes. This category of users prefers easy to use software and one which is not easily prone to errors. They are also a price-sensitive segment. THE HARRIED TYPISTS: As frequent (not necessarily expert) users of the software, members of this category want software that is easy to learn and use. Price is not a major factor for this category as they are usually not in the position to make purchasing decisions. THE PROFESSIONAL WRITERS: As professionals in their field, this segments primary concern is for software that can save them time and affords them special commands for advanced auditing and formatting capabilities. THE HIGH-TECH MANAGERS: Members of this segment are interested in the latest software and the number of capabilities they offer. They are motivated by social needs for status and esteem. Price is not of concern to this category of users. THE CONCERNED PARENTS: This category of users wants easy to use software that children can learn themselves. 2.1: YEAR 1 In the first year, WordSoft3 targeted the students and home scribblers and the product 10, 4, 3 was manufactured. The 4Ps of marketing (Price, Place, Promotion and Product) were employed in formulating the strategy for the first year. Emphasis was placed on Channel two since it was the channel students frequented more and as such fifteen salesmen were deployed to this channel against the five deployed to channel one. However, the retail price was erroneously set at  £136, which was higher than that for channel one.  £200,000 was spent on promotion and pioneering advertisement was used to raise general awareness about the software market. The Company did not fully utilize its budget and had money in excess at the end of the year. 30,000 units were requested however; only 20,716 units were sold out of the 24,000 units that were produced. Money was therefore lost on inventory transferred. Some of the decisions made paid off and Wordsoft3 made a profit in excess of  £500,000. However, this performance was dismal when compared to the performance of the other three companies and even though profit was made, the year ended on a sour note. 2.2: YEAR 2 The performance from the first year was analysed alongside the market research report and some errors made in the first year were highlighted as follows: Promotion is key in marketing and the amount spent on advertisement was insufficient. This affected the overall performance relative to the other companies. Sales performance was less than actual production hence, the company lost money for inventory transferred. The product was not achieving the desired result in the targeted segments and it was therefore important to re-assess the various segments and manufacture a more needed product. The price set for the channel two market was erroneously higher than that of channel one After careful analysis, it was necessary to re-strategise if Wordsoft3 was to become a Company to be reckoned with. The first step was to reassess the marketing mix (Product, Price, Place and Promotion) and determine what market segment to target and generally try and improve on the performance of the previous year. PRODUCT: It was obvious from the previous year performance that there was a need to manufacture a new product that will target a different segment of the market. It was decided that the typists and managers should be targeted since they made up 47% of the market and the new product 12, 6, 5 was manufactured to suit their needs. PRICE: The retail price was set at  £280 for Channel one since the majority of the target market shopped there and  £240 for channel two to attract students, home and parents. Even though the product was not produced to meet the specifications of the later group, it was decided that they will compromise on product if the price was right. PLACE: Fifteen more salesmen were employed and they were deployed on a ratio 20:15 to channels one and two respectively. PROMOTION: Advertisement will help inform potential customers and there was a chance they will become customers therefore, a loan of  £500,000 was taken from the bank and it was spent solely on advertisement. Indirect advertisement was employed. The decisions made paid off and Wordsoft3 made the most sales and performed well in more segments than anticipated. It sold all the units produced and it became the market leader in four out of the six segments owning more than 25% of the market share and it doubled the profit made in the first year. 2.3: YEAR 3 By the third year, the rudiments of the market had been understood and the decisions for the third year were easier to make. Slight modification was made to the product to be more suited to managers but not enough to deter the typists and writers from purchasing. In addition, the prices were increased slightly from that of the previous year. Thirteen more salesmen were employed and they were distributed evenly between the two channels to increase awareness for the product in both channels and their commission was increased to 8% which was more than the average been paid in the market. The percentage non-selling time was set at 20:25 for channels one and two respectively, thereby raising more awareness for the brand with personal marketing.  £43,000 was spent on sales promotion and  £550,000 was spent on advertisement and direct advertisement was employed to reinforce Wordsoft3 as a market leader. The retail price was set at  £289.77 for channel one and  £259.46 for channel tw o. At the end of the third year, Wordsoft3 made the most sales. It also went on to become the market leader in all the six segments, a feat that had not been achieved previously by any of the other companies. It owned more that 30% of the overall market share and made profit in excess of  £2,000,000. 2.4: YEAR 4 By the fourth year, Wordsoft3 had been able to carve a niche for itself as a reputable and trusted brand. The ease of learning was slightly increased and the product 13, 6, 6 was manufactured. As a result of the volume of sales of the previous year, it was imperative to employ more salesmen. Eight more salesmen were employed and they were shared at the ratio 30:26 to channels one and two respectively.  £500,000 was spent on indirect advertisement and  £14,000 was spent on sales promotion. Wordsoft3 maintained its lead at the end of the third year, selling more than 70,000 units. It made profits of over  £3million and owned more than 35% of the market share. 2.5: YEAR 5 For the fifth year, the price for the products was reduced to attract more consumers since the product has been in the market for a number of years and market research showed that it might be getting to its saturation stage in the product lifecycle. The price was therefore set at  £279.85 and  £250.36 for channels one and two respectively.  £500,000 was spent on advertisement and  £43,000 was spent on sales promotion. The game ended on a very happy note for Wordsoft3 and they totalled a cumulative profit of over  £10million and maintained the market leader position and market share of over 30%. LESSONS LEARNT In retrospect, the failure at the end of the first year was the launching pad for the success of Wordsoft3. It was evident that they needed to re-assess their strategy and determine whether it was strong enough to help them achieve their vision of being the market leader and the company with the most profit after the fifth financial year. They realised the need to better understand the market. The market research gave them the insight they needed to identify possible market opportunities and to focus their resources on it. More money could have been spent on advertisement in the first year. Marketing is all about taking risks

Interest Groups and Political Parties Essay example -- Government Poli

Interest Groups and Political Parties The â€Å"advocacy explosion† in the United States in the 20th century has been caused by the extreme increase in the number of interest groups in the United States. The general public views the increase and the groups themselves as a cancer that has come to the body of American politics and is spreading. The explosion in the number of interest groups and interest group members and finances has had an effect on the decline of the American political party and partisanship, the effect on democracy and the public interest, and the bias that has come with interest group competition. The advocacy explosion is strongly linked to the decline of the American political party and the role of the political parties in elections. As interest groups have gained more power and had a larger control over politics and political goods the power that is exerted by political parties has dwindled. The power of the interest group has grown larger with the amount of members and the financial rewards that have come with the new members. In elections interest groups do not usually participate directly with the candidate or the election. Berry points out that â€Å"Groups often try to leverage their endorsement to obtain support for one of their priorities† (Berry, 53). With interest groups spreading their resources around the actual election can be affected very minimally by the many interest groups that contribute money to the election. However, the candidates who obtain political office through the help of special interest money still owe some sort of loyalty to th e interest group regardless of which party wins the election. This loyalty and the promise of more money in the future gives the elected of... ...the rise of the American public being able to voice there specific opinion about a topic. The rise in the number of interest groups has caused a definite effect on the public interest, and given more power to some groups. Big business has been the most successful at using interest groups to their advantage, however, in the changing political structure other organization will gain prominence and be able to, like big business, get their own view passed into law. The opinion of these groups may or may not be the opinion of the average American voter, but the use of interest groups gives everyone the chance to get the maximum political influence for their dollar. Bibliography Berry, Jeffrey. (1997). The Interest Group Society. New York: Addison Wesley Longman Inc. Schier, Steven. (2000). By Invitation Only. Pittsburgh: University of Pittsburgh Press.

Comparing Stories: The Astronomers Wife & The Chrysanthemums :: essays research papers

Recently, I saw a movie about female tennis champion – Billie Jean King, and although I have never been into the feminism (neither can I say that I quite understand it), her character woke up some other kind of sensitivity in me. After this – to me significant change – I could not help myself not to notice different approaches of John Steinbeck and Kay Boyle to the similar thematic. They both deal with marital relationships and it was quite interesting to view lives of ordinary married couples through both â€Å"male† and â€Å"female eyes†. While Steinbeck opens his story describing the Salinas Valley in December metaphorically referring to the Elisa’s character, Boyle jumps directly to Mrs. Ames’s inner world. Although both writers give us pretty clear picture of their characters, Boyle does it with more emotions aiming our feelings immediately, unlike Steinbeck who leaves us more space to think about Elisa Allen. Mrs. Ames from â€Å"The Astronomer’s Wife† and Elisa Allen from â€Å"The Chrysanthemums†, two women in their best ages, did share similar lives. They were loyal wives, of decent beauty and good manners. They were married for some time, without any children and they were fighting the dullness of their marriages. At first, it looked like they were just caught in marriage monotony, but after the surface has been scratched deeper, it was clear that these two women were crying for attention: but they had different reasons. While Boyle describes Mrs. Ames as elegant, gentle, and quiet, Steinbeck gives to Elisa more strength. Her face was â€Å"lean and strong†, and her figure looked â€Å"blocked and heavy in her gardening costume†. Both women find their own ways to cover lack of happiness in their everyday lives. The astronomer’s wife is managing the house finding the silliest things to keep her busy: â€Å"†¦from the removal of the spot left there from dinner on the astronomer’s vest to the severe trashing of the mayonnaise for lunch†. Elisa spends her days in garden raising chrysanthemums â€Å"bigger than anybody around here.† The fact that these two women did not have any children can mislead us to the conclusion that they were both trying to satisfy the instincts they were probably having at the age of thirty-five. While this is the case with Elisa, the astronomer’s wife had different problem: the lack of communication with her husband and inca pability to understand the world he was in.

NASA vs. Public Schools Essay -- Exploratory Essays Research Papers

NASA vs. Public Schools Dozens of cupcakes arrive at Cape Canaveral, baked and iced by astronauts and their spouses. The heads of NASA believe this fundraiser will save the space program for the next year. After all, if everyone who cares about the future of the last frontier buys a cupcake, we can save the funding of the space program. Yeah, right! Sadly, our country spends 13.5 billion dollars on space exploration but can't find enough funding for our public schools. (http://www.hq.nasa.gov/congress/budget1.html) The United States is the richest nation on our planet. Yet, parent clubs all over the country spend volunteer time raising money for public schools. Why do we not have enough funding for our public schools and who is responsible for our lack of funds? An article on NASA's website shows me a testimony by NASA Administrator, Dan Goldin, who spoke before the U.S. House of Representative's subcommittee after the NASA budget received an eleven-percent reduction in funding. Mr. Goldin feels outrage that the space program would be expected to function on such restricted funding. Goldin states this kind of cut would "gut space exploration." With closures of NASA centers and significant layoffs, Mr. Goldin predicts this budget cut will affect employee morale. Mr. Goldin poignantly states, "Perhaps most sadly, we will lose the opportunity to inspire a future generation of children." (http://www.hq.nasa.gov/pub/pao/Goldin/2000/testimony) Goldin's issue is the reduction in his budget. In my experience with budgets, reduction of the budget means, Goldin and his team are going to have to cut costs. Reading between the lines of his argument, I presume the eleven-percent are costs he does not want to cut. It must be his beli... ...ronomers, or engineers to further our advancing future. We must concentrate on the educational funding of our nation. I perceive the National PTA to have a valid mission in the lives of our children and education. Instead of raising funds through the community, perhaps we can become political advocates and persuade our politicians to allocate necessary funds to our public education; instead of baking cupcakes. Cupcakes in hand, I head to my next PTA fundraiser. I realize cupcakes are not going to save the education system for the next year, just as they cannot save a space program. After all, we do care about the future of education for our children. We need to analyze our issues and decide how to go about trimming the state educational budget. NASA can live through the budget cuts without cupcakes and so can our educational system. But for now, cupcake, anyone?

Is Performing Arts a Waste of Time, Money, and Resource

Performing arts is a waste of time, money and resource? In the 21th centuries, many people may think that performing arts is a subject that existed for the teenagers who cannot excel well in studies. Most of the people also think that this subject is only for the teenagers that wanted to be an actress or singer, but actually this is a totally illogical mindset. However, the definitions of performing arts are actually a term that used to explain a national art that brings a message of a drama, rather than just present for its own interest only and without any of the moral values.Furthermore, performing art is usually means that a performance that are presented to audiences, but it does not representing a canonical theatrical play which does not refers to describe a group of artificial characters in normal script. Therefore, it allowed interaction between the performer and audience, such as spoken words or even the audience did not give any response it is still a response. The origin o f performing arts can be found in many countries especially those European countries.As for Asia countries, performing art is still not very commonly use in schools. People choose to study performing arts for many reasons, it included many personal beneficiations or just because they enjoy it. However, people have variety opinions towards how performing arts affect their life and is this really a waste of time, money and resource for studying this particular subject. In my opinion, studying performing arts is not a waste of time.It is because performing in front of a crowd; no matter it is a large or even a small audience; can be very astounding but during practice time, people will more or little grow in confidence by seeing their improvements, they will be able to use this confidence in every phase in their daily life. The most important key that a performer need is communication, for example: musician and actor communicate with the audience, actor, photographer and dancer communi cate with director, they will be able to done their job with a well communication and cooperation.In this case, to be a part of the performing arts students can improve and develop interpersonal skills. In additions, there is also proved that participate in Music, Drama and Dance will improve people’s concentration levels in their work and also develop a new phase of understanding and knowledge to the particular subject. According to the research, there are also psychological and spiritual advantages which performing art brings calmness, self discipline, self expression and fulfillment.On the other hand, there are thousands of people in this whole wide world think that studying in performing art this subject is really a waste of time, money and resource. They believe that whoever studied in this particular subject will not have any job opportunity in this society. This is a cruel society, most of the people may have the thought that if you like to have stable income every mon th or year, you should not have achieving this by doing what u enjoyed. This means that only when hard work is paid then only people can have the satisfied outcome.

Employee led innovation

Nevertheless, thank for our work on mistakes we started to see unequivocal the inns today we can t be successful when only if one attractor is thinking but we can grammatical construction at the robber from contrastive perspectives and pose an trance solution when we be discussing it collaboratively. Therefore, the take ination of everyone is essential. Personally, I think that if employees would get equal right to tell their positions and to present current ideas, big corporations could achieve better goals in the end.In my country- Astrakhan and specifically in the regions of post-Soviet countries as Russia, Ukraine or Beleaguers employees argon not treated as intellectual people and because of that fact, we cause a big coordination among workings and ruling class. That difficulty among employee and employer lead to the ineffective work of all told company s workers. Good recitation of using the idea of employee led knowledgeableness is the formation of Google w orkers. They are beard with liberty of operation and do not re hard-and- unwaveringed in their workplace.The main aim of Google Corporation is to provide comfortable conditions for their workers, so they II be able to use their time right on and the work will be effective. The tumesce(p) side of providing such workplace for employees is that they have a freedom and by appropriate time-management, they are able to work effectively on their big projects, and also they are open to new ideas, which can be presented to administration, thanks for what Google vistas at the riddles from different perspectives localisation every mistake in their look for tool, finding the right way to maturation audience etc.Furthermore, employees work directly with fruit and method of its production. It can be different product informational, engineer or honest simple production of food. Administration and leadership look only at result, which was achieved by the company, but they are not wel l informed somewhat how the company is working inside and what problems does it have. Important thing to discover here is that leader only knows facts that was presented to him and up to now if he has some information about overspending on production, he could t look at that problem as original as employee, who actually works on production of those products.In this case, leaders should to work as filters, choosing the best solution and employees should to present problem and show the solution as they are more informed and experienced in this field. In other hand, cultural purport should be mentioned as it plays a major(ip) role on how employee works. Referring to my country, we have strict rules at close of governmental and line workplaces, because from the times of the Soviet Union existence of Astrakhan were used to make their best only when failure led to punishment of the worker.Even keep in democratic country, direct and fast reconstruction to employee led innovation i s not possible as it leads to problems of workers as sloth and procrastination. That s the reason why most of national and private companies still don t give full freedom of action ND speech to employees, because out front we need to have a trusty base and experience in this field.Overall, employee led innovation is becoming popular in nowadays as companies see the boodle from that system of working. It provides workers with more critical and analytic thinking participating in companys deportment and giving a chance to reform the sphere, where they are good. However, before the start of bear upon employers should to prepare their workers mentally, so they II be able to work using that system with maximum effectiveness and profit.

Adapting to Change

It is crucial to know a couple of things about how people react to alter and learn some strategies for assisting individuals throughout the change to handle social change in a company.Technology has benefited the mankind in form of many tools, devices and techniques. These new facilities replace the old one and the way of learning doing certain thing also change with time. Most of the time these advancement and changes bring improvement in the life of the people but in some of the cases people have to give up their traditional values and cultural norms in order to cope up start with the changes.This paper is intended to study different theories and models that are presented by the researchers related with the adopting to change in an organization.Changes could be the hardest to adjust to.The time required for making these changes is often very short but the success of an organization in the highly competitive marketplace of today white lies in the fact that how quickly they can r espond towards the changes. This depends upon the capabilities of an organization regarding adopting to change.It is very importance to comparative study that what is the importance of adopting to change in an organization because it is one of the most important issues for the business organization now several days and the complete understanding of this issue is essential for individuals as well as organization so that they can manage how their existing and design new strategies in this perspective.Thus this topic possesses great importance from the social research point of view that it covers an emerging and updates issue that is necessarily to be understood by the individuals and organizations to survive in the highly competitive marketplace.

Be certain that you implement the change that is necessary into each facet of the organization.1.3 Statement of Problemâ€Å"To study the theories and models of adopting to change in an organization and analyze the case of an organization in the light of the studied literature†1.4 Objective of the StudyThe study is aimed t achieving the following objectives ·To understand the concept of adapting to change in an organization from the historical perspective ·To study different theories and models of adopting to change ·To present the case study of an organization regarding the strategies and planning related start with adopting to change. 2.In reality, it is almost a workplace constant.   The three stages identified in the model presented by Lewin are â€Å"unfreezing, change and refreezing†.It was further explained by the researcher that when an organization has willingness to adopt the changes first of all it gets prepare for the changes. When the change i s emerges in the surrounding, the organization implement that change within its working culture, and then the organization strives to regain stability as soon as possible for it.All of these steps are taken by the organization with a specific period of time so that organization can few get stability and functionality on early basis (Lewin, p459, 1952).

Transition can occur quickly or gradually.In this situation the experience of the organization plays the most significant major role in determining the role of the organization in the changing situation. Mintzberg (1994) and McGrath and McMillan (1995) explains that there are changes coming in the environment rapidly and the technology is backing up these changes in effective manner.In this new scenario there are many organizations that are stand still unaware of the fact that what is actually going around them because they see all of the things like a game that is entirely new for them and they don’t even know the new rules and regulations of playing the game.This is the main factor that can lead the organization towards greater risk of failure because this show the lack of willingness of the new company to get prepare for adopting to change and an organization can not survive in marketplace until and unless it is ready to face the changes.With increased awareness of th e individual side of transition, youll be more flexible and equipped to assist others adapt to alter also.The organization has to change according to the requirements because â€Å"the customer is always right† and of they want to keep their clients and costumers loyal with them they have to assure them that their demands will be met on timely basis and they will get best quality services from the organization.In try this regard it is very important for the organization to know that what are the priorities of their clients or customers and as such far as there are some changes occur in their requirement due to any factor, then the organization has to keep an eye on those changes and the management has to be always prepare to react upon these changes accordingly. Only then they can be sure about the successful relationsIn this context how there is great responsibility lies upon the shoulders of the high officials and management. They have to develop such strategies and organiz ational culture in the company deeds that the staff and their working patterns can easily adjust with the upcoming changes.

No 2 people manage stress just the exact same way.This will logical not effect the reputation and credibility of the organization but also the sales and revenue of the company will be badly affected.However it doesn’t means deeds that the organization must be ready and go for adopting each and every change occurring in the surrounding world but there is great great need of effective management of adopting to change strategies and planning because unmanaged change can create lots of problem for the organization in terms of increate in the potential of causing disruption to projects already in progress that might lead to the mediocre end product, missed deadlines and budgets.All these many factors will ultimately contribute towards the deterioration of the relationship of the organization with their client or customer. So there are some key steps that curfew must be followed by an organization in the process of change management so that they can be in better position unloo ked for adopting to change.Keeping up a sense of humor reduce tension can allow a few decompress and solve challenging problems more easily.Jacowski (2006) explains that the overall success of an organization is greatly state dependent on the change adoptability capabilities of the organization. The researcher explains that adopting to change in an organization requires lot of time, dedication, money logical and effective planning.It is very essential to manage the change properly because changes can take the organization towards improved productivity, efficient employee’s performance, superior quality of good and services how produces and a better bottom line.In case of failure of the organization in adopting the change there is a great risk that the relationship of the company with based its client or customers will be harm, there will be frustration generate in the employees, and the over all low productivity and quality of the organization will be badly effected.

The ability is a significant quality for each one of us.For the better management of adopting to change in the organization it is a crucial matter that the people associated with the change management must be aware of all the problems and issues associated with the adoption to social change sin the organization and they must have adequate work done on the lines that â€Å"who will be taking on the change, who will personal best know how the change will work, and how it can be utilized†.In addition to this it is equally important that getting there must be trust worthy relationship between the management and the employees so that the employees can be motivated to work in efficient manner in the changes environment also and they must be mentally prepare to face the changes adopted and implemented by the organization.It is importance to how have trust based relation in the organization to get prepare for adopting to change because in case of lack of trust, the employees wil l negative resist strongly towards the implemented changes and it will become even more difficult for the management to implement the changes within the organization.Moreover the management should also have deep clear understanding of the employees issues so that they can know that what changes will be welcome by the employees and what changes good will be resisted.Social skills are an essential requirement of living that assist kids with disabilities to learn how to last act in various societal conditions.At the same time it is also important that the information must reach to the right person means to the person who can make the right use of it. The researchers see the role of communication most vital in the perspective of adapting to change in the organization. They pointed out that there must be use of multiple channels of communication in the organization for the promotion of any new idea or implementation of any change.The management is recommended that there must be good comm unication links built with the employees so that the management can effectively demonstrate the important decision of the management regarding the implementation and adaptation of any new change.

Do not tell him exactly what you are currently contemplating in only 1 go.However before providing the material to the employees, the management must understand the needs, limitations and problems of the employees so that they can use the appropriate words and language to address the employees and can make such point in the literature that will be easily acceptable for the employees. Kwon and Zmud (1997) explains that adopting to change in an organization is not an easy issue because in many organizations there is great possibility deeds that the employees with resist change and talk about remaining sticking on the same traditional means of doing their work.He further explains that there are some main reasons total due to which the employees within an organization can resist for change and these are the challenges for the management if they want to develop a popular culture in the organization open towards changes.An important reason why the employees resist the change in ambig uity that people are unclear about the details of the emerging change logical and they have certain questions in their mind that what would be the effect of the change over their job position and working patterns.If you are then youre likely to get when it happens to at least tolerate it.Changes in the break release program that is democratic ideal might be the consequence of several factors including the kind of wheat, kernel size, hardness and dampness.