Research paper Essay Example | Topics and Well Written Essays - 750 words - 16

Research paper - Essay Example Business administrators therefore believe that if advertisement is carried in the right way, at the right place, via the appropriate media as well as within a particular time limit, it can also attract new customers. As a result, advertising assists in capturing the market as well as increasing the advertiser’s sales. Secondly advertising is critical in the promotion of services, ideas, goods as well as events. This implies goods such as cosmetics, stationary, cosmetics .Services that can be promoted include banking, hospitality, consultancy etc. Promotion of ideas leads to encouragement of the general public by the entrepreneur to invest in his/her idea. Events that can be promoted include exhibitions, festivals, rallies as well as ceremonies (Christina & Demand, 2013). Advertising is also responsible for increasing or boosting sales. This is because advertising creates awareness in masses regarding the advertised products or services .This awareness is responsible for creation of demand in the market which leads to increased or higher sales. According to business administrators, the advertisers will thus fulfill his key objective in advertising. For such impressive results to be maintained, a business ought to sustain excellent price-quality ratio alongside constant and continued advertisement campaigns. Advertising is also used by businesses to create consumer awareness-business professionals are of the perception that constant advertising generates awareness basically by informing potential customers and consumers. Awareness is created amongst consumers by bringing to their attention the availability of a particular service or product in the market. Advertising tries to pass to them why a particular service or product is superior to the other available alternatives. Customers are also informed mostly about different benefits, features, prices as well